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HWS European Hedgehog Awareness Month - June 2003

Sample letter one:

To whom it may concern:

I write to you as a concerned animal lover. I recently read an article about the dangers your ice cream containers pose to hedgehogs, who tend to put their heads through the holes in the lids, becoming trapped by their quills.

This can lead to grave harm and death. I would ask that you please change the packaging immediately, to protect these innocent animals. I realize this imposes a cost upon your company, as you no doubt have many of the dangerous lids in storage, and would have to find an alternate source of safe lids. But I would submit that the publicity engendered by this change would be very good for your company.

I belong to an Internet group of over 500 hedgehog fans; this means there are over 500 potential customers who would react extremely favorably to a positive response from you.

Hugs,
Jennifer

Sample letter two:

Fellow Animal Lovers:

I recently read an Internet article (located at: http://news.bbc.co.uk/cbbcnews/hi/animals/newsid_1753000/1753844.stm) which explained the dangers that your ice cream containers for your McFlurry's pose to hedgehogs, who are sticking their heads through the opening in the lid, becoming trapped by their quills, ending in the death of the hedgehog.

I'm asking you to change the packaging of this product immediately, for the sake of protecting these innocent animals. I realize this imposes a cost to your company, but I ask that you weigh the good against the bad. Money or the life of an animal? I also realize that McDonald's has received many honors, one from the Audubon society, which I read about on the US web site for McDonald's. This quote gave me hope:

"The name Audubon is synonymous with environmental protection and wildlife preservation. McDonald's is honored by this recognition and pledges to continue in the spirit of this legendary organization's leadership," said Jack Greenberg, McDonald's Chairman and CEO, who accepted the award at a New York City event. "We will continue to learn from our partnerships with Audubon, Environmental Defense, Conservation International, Keep America Beautiful, and many other leadership groups who share our cooperative approach to help make a difference on environmental issues."

Along with the information on the US web site about your commitment to Animal Welfare. These two things give me the hope that this letter has not been written in vain. Please show me that McDonald's was truly worthy of these honors.

I belong to an Internet group of over 500 hedgehog owners, breeders, and enthusiast. This means that there are over 500 potential customers of your's who would react extremely favorably to a positive response from you.

Thank you.
Pindsvinevennerne i Danmark
(Hedgehog-friends in Denmark)

Kirsten van Oosterhout


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